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ND® — Exploration of Visual Identity
The assignment was to design a showcase project that demonstrates how abstract brand principles can be transformed into consistent digital experiences.
Visit live project
A study in turning vision into interface, balancing structure and expression.
Output:
Our exploration began with the challenge of transforming abstract brand identity into a consistent and functional digital system. We focused on aligning aesthetics with usability, ensuring every visual decision served a purpose. Early sketches tested core principles, while prototypes translated ideas into tangible interactions.
Research played a crucial role: we studied how users respond to minimal, highly structured interfaces, and how these responses could shape design clarity. Collaboration between strategists, designers, and developers ensured that every layer — from typography to interaction design — worked seamlessly together.
Design in the Details
Exploring the elements that define clarity, texture, and identity within digital form.
Through research, testing and refinement, every idea was translated into clear, usable forms that maintain identity and purpose.
Closing chapter
A minimal framework balancing form and usability.
Through iteration and refinement, every element gained purpose, creating an outcome that balanced expression with functionality.
Discussion & Questions — 30 min
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